A Trade Mark is used to distinguish your goods and services from those of your competitors. It can be a word or words, or a logo, or a combination of both. Your Trade Mark allows your customers to recognise your products or services, and differentiate these from those of your competitors. This recognisability allows you to stand out in the marketplace, giving you a commerical edge.
Once granted, your Trade Mark can be renewed almost indefinitely.
Your Trade Mark application must meet a number of requirements. For example, your Trade Mark must be distinctive for the goods and services that you provide - it cannot be a generic term used in your particular sphere of trade. If you would like more information, or if you wish to discuss how I can assist in preparing and filing a Trade Mark application for you, please contact me.